T-Mobile’s Fortunes Look Up Ahead of Merger
Amidst anticipation of the big merger between T-Mobile and Orange to create the UK’s biggest mobile broadband provider, consumers seem to be returning to the T-Mobile fold after a hiatus.
The merger has been big news in the telecoms industry, as the entity that will arise out of it will have considerable leverage in the market when compared to other currently strong players like Vodafone. The sudden return of interest in T-Mobile seems to stem out of optimistic predictions for the merged entity.
For T-Mobile, the spurt in subscriber base has strengthened its bargaining power ahead of the negotiations. Richard Moat, CEO of T-Mobile UK, has confirmed 100,000 new subscriptions for September. This is certainly good news for the company, considering that this figure tops by more than 10% of its last best sales figures in 2007. Fortune had been elusive for T-Mobile since 2007, with the parent company downgrading its value to the tune of nearly 2 billion.
Market sources feel that the miracle was wrought by the ‘Free Texts for Life’ scheme introduced by the company. The upward trend also showed a much awaited rise in contract customers, alongside the numerous ‘pay for use’ customers. Orange, which made no secret of its preference to buy T-Mobile outright rather than merge, will now have a bigger pill to swallow if it indeed intends to push for such an arrangement.
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